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our commitment to your privacy.

At the walden. we respect your privacy and your time. This SMS/Text Messaging Policy explains how we collect, use, and manage phone numbers for text communication in compliance with The Campaign Registry (TCR), the Telephone Consumer Protection Act (TCPA), carrier guidelines, and Tennessee consumer protection laws.

1. Consent to Receive SMS

By providing your mobile number through our website, booking platform, or in-salon forms, you consent to receive text messages from the walden.

Types of messages you may receive:

Appointment confirmations & reminders (transactional)

Updates related to your scheduled services

Promotional offers, events, or specials (marketing, only with consent)

Your consent is not required to purchase products or services.

2. Opt-In Method

You will only receive marketing messages if you have actively opted in by checking a box or otherwise affirmatively consenting. We keep records of your consent, including the date, time, and method.

Sample consent language you may see on our website or forms:

“Yes, I would like to receive appointment reminders and promotional texts from the walden. Msg & data rates may apply. Reply STOP to unsubscribe.”

3. Opt-Out / STOP Instructions

You can opt out of receiving SMS at any time by replying STOP to any message.

After you opt out, you will no longer receive marketing texts.

You may still receive essential service texts (e.g., appointment confirmations) unless you request complete removal.

For help, reply HELP or contact us directly.

4. Message Frequency & Rates

Frequency will vary depending on your appointments and preferences.

Standard message and data rates may apply from your carrier.

5. Privacy & Data Use

Your phone number will only be used for the purposes you agreed to.

We do not sell or share your number with third parties for marketing.

Your information is securely stored, and we comply with Tennessee and federal privacy requirements.

For details, please review our [Privacy Policy] (link).

6. Compliance with TCR & TCPA

the walden. has registered its SMS campaigns with The Campaign Registry (TCR) in accordance with industry and carrier rules.

We comply with the TCPA, which prohibits sending unsolicited marketing texts without consent.

We honor opt-out requests immediately and maintain internal “Do Not Contact” lists.

7. Contact Us

If you have questions about this SMS/Text Messaging Policy,

contact us at:

209 S 17th Street Nashville, TN 37206

(615) 807-0386

book@thewaldensalon.com

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